Star Profile

Calum Best

As the son of footballing legend George Best, Calum has been in the limelight from an early age. He has undeniably notched up more than his fair share of column inches and remains a source of fascination for the press.

neon worked closely with Calum to ensure longevity in his media career. His success and profile speak for themselves.

2005 saw Calum crowned as the winner of ITV's Celebrity Love Island after wowing the nation with his model looks and unique charm, as well as being awarded the illustrious title of Company magazines' bachelor of the year.

Calum's TV success continued in 2006, when ITV2 commissioned ‘Calum, Fran and dangerous Danan,'  where Calum and two of his friends travelled from Texas to LA on America's infamous Route 66, earning money  for food and petrol along the way through a series of jobs at restaurants and ranches.

2008 saw Calum back on our screens in the MTV show ‘Calum Best: The Best is yet to come,' where the self confessed ladies man had to remain abstinent for 50 long days and nights!

In between the TV work, Calum was kept busy by numerous high profile modelling assignments and the launch of his self titled aftershave: ‘Calum.' which was the idea of our MD.

neon represented Calum for 5 years from 2003 and ensured his lucrative career was never out of the public eye.