Star Profile

Katie Price

Katie Price signed with neon when she was a fledgling Glamour model in 2001. neon developed the brand Jordan into a multimillion pound business woman with an empire based around the character we created! Our constant image development and a specific strategy including negotiating her place on the hit ITV1 show "Im A Celebrity Get Me Out Of Here" in 2004 turned Katie Price into Jordan, the most successful glamour model of all time.

 

After a huge increase in publicity, Jordan soon became the ultimate lad's mag cover girl. As well as keeping up this momentum, neon expertly crisis managed Jordan's turbulent personal life and high profile relationships, and adapted her image to become more widely appealing. This proved to be a huge success when she was selected for ITV's ‘I'm a celebrity get me out of here-' the first glamour model to be selected for a prime time itv1 show! Her appearance changed the nation's perception of Jordan, and gave her a massive platform of acceptance on which to build even further!